UKSG Usage data for decision making online seminar 2024

This seminar is aimed at those responsible for collecting, analysing and making recommendations based on usage data, whether in a library setting or within a publishing organisation. This online seminar will take place over two days 6th (13:00 start) & 7th November (9:30 start), for more details please visit the programme section below.

When

Wednesday, November 6, 2024 – 12:30 GMT
to
Thursday, November 7, 2024 – 12:15 GMT

Where

Online
United Kingdom

About the Event

Please register here


Those with a responsibility for overseeing the management of library collections have more access than ever to statistical data to assist with evaluation and to justify return on investment, and enhancement of the user experience. Understanding the library’s use of this data is also vital for publishers.   Advances in standardisation led by the COUNTER initiative have made statistics more accessible and reliable as a basis for decision making.

Increasingly, libraries are being asked to make extremely difficult decisions about the priorities for their spending within a strategic context.  Although this presents huge challenges, it can also be an impetus to change the ways in which services are provided. Publishers need to be aware of what statistics librarians are looking at and how they are being used to inform collection development.

This seminar provides illustrations by expert decision makers on how statistics are used to make strategic decisions.  It will also present the challenges, such as demonstrating value and presenting data to different audiences.  Future developments within the field will also be addressed, together with considerations of how these will impact on decision making in the future, for example new approaches to analytics.  There will be discussion on how the development of open access is impacting on usage behaviour and influencing considerations for collection development.

Delegates will have the opportunity to reflect on the role of statistics in the broader context of further and higher education, and the culture of assessment that is becoming increasingly prominent within the sector.  Delegates will be encouraged to actively participate throughout the day.


This seminar is aimed at both those in libraries who need to analyse or interpret usage data to support decision making about resources and collections, within a strategic context.  It will be of interest to those with a responsibility for overseeing the management and evaluation of library collections in the further and higher education sector, and who need to demonstrate impact and value to senior leadership teams, rather than those involved in the operational role.  It may also be of interest to those working in other areas of the scholarly information industry.  It will also be of importance to publishers who need to understand the collection development decisions of their customers.

Please note: This seminar does not cover the practical aspects of collecting usage data, or of creating reports.  These topics are covered by the UKSG Practical Usage Statistics for Librarians seminar, a hands-on workshop on gathering and manipulating usage statistics.

Both days will be recorded and available for playback on demand post event for registered delegates. 

We welcome participants from all corners of the globe to join our seminars, however speakers and topics are generally UK focussed, if you have any doubt about the suitability please don’t hesitate to contact us. 


Delegates will: 

  • gain a greater insight into the wider environment and context in which usage statistics decision making is carried out and new approaches to this
  • learn about ways in which library resource usage statistics have been used by staff in university libraries to inform decision-making processes
  • develop an understanding of how usage statistics can be used to demonstrate value from a publisher perspective
  • gain knowledge of the impact of open access publishing on usage statistics and demonstrating value

The webinar tool we use is Go to Webinar. To test your system ahead of time visit https://support.goto.com/webinar/system-check-attendee


UKSG wants to provide the best possible experience for all our delegates, making presentations as accessible and inclusive as possible.

Our intention were possible is to strongly encourage our speakers to provide auto generated closed captioning for both live and recorded events as well as to make sure their slides as easy as possible for all people to read. In addition we can provide auto generated transcripts post event for each of the recorded sessions.

If you have particular accessibility needs or questions about this seminar/webinar, we welcome you to contact events@uksg.org


The sessions will be recorded and available to all registered delegates only after the event, so if you unable to join us live or want to review any presentation this will be available. 

Programme

  • Day 1 – 6 November
  • Day 2 – 7 November

Time

Programme

Speakers

12.30

Introduction & welcome

All times stated are GMT

Head of Information Resources and Scholarly Publishing Malmo University

See Biography

Emma Nolin is the head of Information Resources and Scholarly Publishing at Malmö University Library and has been at Malmö university since 2018. Operations in this department are among other things, print and electronic scholarly information recourses, Open access and scholarly publishing.


12.40

Imperial Measurements – what we actually look at when we look at etextbook usage data

At Imperial College, we have been running analyses of etextbook usage for as long as we’ve had our collection, and they’ve helped us develop processes which focus on value for money, and help support decisions around purchasing and cancellations. However, in the interests of time and clarity, we’ve got used to adopting a very broad definition of the word ‘usage’. In this presentation, we’ll examine exactly what we mean by ‘usage’, and look at how some other performance indicators might challenge our previously held assumptions about what ‘good usage’ is.

Imperial College London

See Biography

Andrew has been Acquisitions and Content Services Manager at Imperial College London since May 2020. This is a strategic role which looks after acquisitions, metadata and document delivery across seven Imperial College Libraries, identifying and implementing new technologies and innovations, and advising the Library leadership team on sector developments.

Andrew represents Imperial College at a sector level on a number of national groups and networks including Jisc’s Learning Content Expert Group, the NAG committee, and SUPC’s framework and contract management groups. His particular interests are around collection development, library-supplier relations, and how libraries can extract better value-for-money from a not-always-helpful market.


13.10

Session 2


13.40

Break


14.00

COUNTER Metrics: what, why, and how

Not sure why we need normalised metrics? Unclear about the difference between an Investigation and a Request (or how those relate to views and downloads)? Can’t tell your TR_J1 from a TR_J4? This session will clear up the confusion with an introduction to the COUNTER Code of Practice for usage data.

See Biography

Tasha Mellins-Cohen, Executive Director at COUNTER Metrics and Founder of Mellins-Cohen Consulting, joined the scholarly publishing industry in 2001. She has held roles within learned societies and commercial publishers across operations, technology, editorial and executive functions, while donating time to key industry initiatives and bodies such as UKSG, ALPSP and STM. In 2020 she started consulting in response to requests for help in developing and implementing OA business models in not-for-profit groups. In 2022 she stepped up from volunteer to Director at COUNTER Metrics, the standard for usage metrics, alongside her consulting work.


14.30

Session 4


15.00

Break


15.20

Join this powerful session focused on transforming the groundbreaking data we now have on student course material utilization! This is the first time in history we can truly understand how students engage with resources, and it’s time to get things done. In this interactive and conversational workshop, we’ll explore what these insights mean for enhancing student success and optimizing resource allocation. Let’s roll up our sleeves, share ideas, and collaborate on actionable strategies that will make a real impact in our institutions. Together, we can turn data into powerful change all in the name of student success!

BibliU

See Biography

With 22 years in higher education, Dr. Daniel has led award-winning initiatives for community colleges aimed at boosting student success while reducing costs through data-driven decisions, particularly focusing on Open Educational Resources (OER). Her expertise lies in fostering innovation through collaboration across campus, leveraging continuous learning and analytics to modernize systems. She prioritizes equity in access and staff efficiency in decision-making, always concentrating on enhancing ROI and ensuring project and client success.


15.50

Summary & close

Time

Programme

Speakers

9.30

Welcome

See Biography

Having worked in academic libraries for almost 30 years, I have had a change in direction and now work for Browns Books who are a leading supplier of monographs and e-books to all types of educational establishments in the UK and beyond. My role as Regional Area Manager for London still enables me to interact with libraries ensuring that Browns gives the best possible service to its customers.

Programme Manager Amsterdam University Press

See Biography

Anja van Hoek has recently joined the organisation

Her previous role was as a Program Manager Online Resources at Brill, where she is overseeing Brill’s online publishing program. A major part of her role is the coordination of the various aspects – relating to Brill’s online publishing program – between publishing, sales and marketing. Working closely with the Data and Platform Teams within Brill’s Operation department she plays an important role in monitoring usage data.


9.40

Session 6: Usage statistics for decision making

This session will provide a high level overview of how to collate, analyse and interpret data for use in library decision making. It will mention some of the opportunities and challenges of this approach as well as considering potential applications and situations where this approach may be helpful.

It is intended to be an introduction to basic data analysis techniques for librarians of all abilities.

Lancaster University

See Biography

Elaine Sykes is currently acting as the Associate Director (Content and Open Research) at Lancaster University where she leads the teams that deal with all content and scholarly communications activities. Her substantive post is the Head of Open Research where she has strategic lead for scholarly communications, research data management and research intelligence.

Her research interests include open access publishing and data visualisation. She is widely active in the library sector including involvement with SCONUL, RLUK and the Library Performance Measurement Conference, where she acts as a Director. She has recently joined the Ebsco Academic Advisory Board.


10.10

Evaluating transformative agreements

A presentation of a model used at Malmö University to evaluate Transformative agreements.

Malmö University Library


10.40

Break


11.00

The Open access citation advantage in the context of scholarly publishing at a higher education institution

To explore the OACA effect in the context of scholarly publishing at higher education institutions, we’ve measured the OACA in publications by researchers at Malmö University within a six-year period. Discipline-specific OACA was found, despite higher average JIFs of non-OA journals. The effect was strongest for the green OA variant. These results may inform the development of publishing strategies. Researchers do not have to compromise between OA publishing or achieving citation impact. Importantly, green OA can provide at least as high citation advantage as paid OA in hybrid journals, offering a no-cost option for increased accessibility and impact.

See Biography

Šárka is a research librarian at Malmö University. Her areas of work are bibliometrics, publishing strategies and research support. Her main role is in supplying the university’s research units and researchers with bibliometric reports and analyses to support evidence based decision making.


11.30

Session 9


12.00

Summary & close

Feedback

The variety of perspectives made it really interesting

Previous delegate

Fantastic lineup. Learned from all presenters. A couple who really stood out were Tasha Mellins-Cohen, Aron Lindhagen, and Andrew Knight. Their presentations were particularly relevant to my work and they had information on specific, practical processes and tips.

Previous delegate

Intense and information-packed. The sessions were just long enough and being split between two days made it easier to focus (and also schedule around work).

Previous delegate

£ 70.00

+14.00 VAT

£ 82.00

+16.40 VAT

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