10 September 2019
Kudos has announced the launch of Kudos Pro, a new toolkit for research groups, departments, faculties and institutes. Kudos Pro enables researchers to create and manage research communication plans (targeting audiences within and outside of academia); to share information about their research, showcasing their research outputs; and to track and report on reach and engagement, throughout the lifecycle of the project. It is designed to help researchers broaden engagement, optimise communications spend, reach target audiences more effectively, and maximise potential impact.
The development of Kudos Pro reflects rapid evolution in the research funding environment, with funders now strongly prioritising broader dissemination, engagement and impact. A recent survey showed that 39% of researchers said their funder requires a dissemination plan as part of their grant application, 38% said their funder required them to reach a wide audience to broaden their impact, and 25% were required to engage stakeholders throughout the project.
Kudos Pro is the result of several years’ research and development by Kudos. Over 300,000 researchers have registered to use the company’s service, and their feedback helped to inspire and shape the concept of Kudos Pro. Development continues, with feature enhancements over the coming months including communications planning wizard, showcase services and additional audience targeting capabilities.